Meet Our Team
Lynette Beer
Director & Founder
Lynette developed her well-known Four Colour Temperament Model© and implemented it at the international group of companies where she was one of four directors at the time. The results were simply astounding and earned her an award for the Most Innovative and Successful Business Concept in 2007.
However, the calling to start her own business pulled her away from her two-decade plus cushy corporate existence to start the adventure of Seeds of Inspiration. Now she is one of South Africa’s most inspirational motivational speakers on personal development and corporate growth.
She has an exceptional gift to sow the seeds for successful business ideas and she also has all the experience, skills and know-how to turn those entrepreneurial dreams into real-life success stories. She is guided by her personal vocation which includes creating opportunities for others who share in her vision and buy into her business model.
It has taken decades to grow Seeds of Inspiration into the multi-faceted “empire of hope” it is today. Lynette is the embodiment of God’s grace and His blessings on work that is done in His honour and she leads by example as she works and lives with a spirit of excellence.
Lynette is a firm believer in combining the skills, experience, and knowledge of others with the strengths that the four different temperaments represent. She manages Lynette Beer Media as well as six associated companies with wisdom garnered from her faith, exceptional business acumen and with (of course) healthy doses of temperament knowledge, sprinkled with generous amounts of humour.
Every team needs a leader, a visionary dreamer, someone to turn those dreams into achievable goals, a motivator, and a mentor. How blessed is the team of Lynette Beer Media to have all these functions performed by one magnificent person: Lynette!
René Snyman
Managing Director
René is an accomplished business leader with over 26 years of experience working in a prominent corporate company. During this time, she held various leadership roles, driving strategic growth initiatives, optimising operational efficiency, and fostering innovation.
With a deep understanding of the corporate landscape, René has consistently demonstrated a commitment to excellence, leading cross-functional teams and spearheading projects that contributed to the company’s long-term success.
With 16 years of experience as Managing Director for a wholly owned subsidiary of a global company, responsible for Sub-Saharan Africa, René brings a wealth of knowledge, a passion for leadership, and a vision for continued growth and success to the table.
René joined the Lynette Beer Media team in August 2023 to help Lynette formulate a strategy to realise her dream of helping people reach their full potential. She is, in short, the Blue guiding light for Yellow Lynette!
With the help of various team members and associates, she accomplished collaboration, maximised resources and strengthened the overall value for all 5 companies that form part of Lynette Beer Media. She spearhraded a pivotal initiative, implementing a centralized financial structure, allowing the group to leverage collective resources for investments and expansion.
René is currently the Managing Director of Lynette Beer Media, working closely with Lynette (Founder and CEO) and Herman Meintjies (Operational Manager) to manage the new platform and to implement the strategies. She believes by focusing on a clear plan, leveraging every resource, and staying resilient in the face of obstacles, Lynette’s dreams become not just possibilities, but inevitable realities.
Hardus Grobler
Operational Manager – Seeds of Inspiration
Hardus is a problem-solver, big thinker, doer and enabler of people. The epitome of the adage: “The harder you work, the luckier you get,” Hardus was constantly featured among the top five sales executives at the international group of companies where he worked before he joined Lynette Beer and team.
In a remarkable trajectory, he climbed the corporate ladder, advancing in record time and became the youngest operational manager in the company’s history. Today, his Business Management Qualification, coupled with a decade-plus of hands-on experience, serve him well as Operational Manager of Seeds of Inspiration, where he leverages his talents to ensure seamless and pleasurable dealings with the company.
Most importantly, he established a solid support structure and platform that enables Lynette and the rest of the team to focus on what they do best. Hardus's love for people takes shape in the way he empowers everyone around him. He consistently demonstrates unwavering integrity, aligning his words and actions.
He lives in Pretoria and is married to Shinequa, a qualified and experienced professional in Multimedia, working on multiple projects in graphic design, photography and social media. Like Hardus she excels in multi-tasking.
Chris-Mari Holtzkamp
Marketing Manager
A vibrant brand like Lynette Beer Media needs a marketing manager equally bright and enthusiastic! Chris-Mari firmly believes that the right things will happen at the right time and has a passion for people, relationships, and the deeper meaning behind people’s behaviour.
She is an advocate for personal growth and recognises that we are each uniquely crafted according to God’s perfect image and have a unique role to play.
Chris-Mari is a loving wife to her husband, and their marriage provides the perfect place to learn and practice the values of temperaments, communication and commitment. The balance of having grace and taking ownership of our lives and responsibilities is the drive behind her daily tasks.
With a bachelor’s degree in Human Resource Management and as a certified NBI Practitioner and Life Coach, Chris-Mari is a firm believer that people should embrace their strengths and build on their weaknesses. Making things beautiful while taking the most effective and efficient route lies at the heart of her approach to her work as part of Lynette Beer’s team.
Chris-Mari is committed to unlocking the potential of each team member. She believes that every interaction counts, and aligning yourself with the vision is key. Quite contrary to her Blue temperament, she chooses to live by the following: “Celebrate progress, not perfection.”
Antoinette Steyn
EQ4Kids
Antoinette is a mental coach and the co-founder of the EQ4Kids programme. Her unique approach with interventions through play and behavioural analysis enables her to provide excellent workshops, behavioural intervention keynote talks, training programmes and innovative product development.
Antoinette is married and has two young sons who keep her humble and on her toes. They are the apples of her eye! She hails from Pretoria, where EQ4Kids is based and is the (almost) eternal Psychology student and is currently working on a Master’s degree.
Her passion in life aligns seamlessly with Lynette Beer’s, and she wants to empower parents and children to reach their full potential. She firmly believes that by nurturing emotional intelligence in one child at a time, we can change the world.
The message she wishes to share with other parents is that children are resilient, with everything they need to be happy and successful already inside them. They only need our guidance to discover and develop these traits.
Carolina Botha
Teach2Reach
Prof Carolina Botha has been a lecturer and researcher at the Faculty of Education of the North-West University in Potchefstroom since 2014. An academic background in psychology, theology and education prepared her for a twelve-year career as a teacher and academic.
She is passionate about preparing teachers for the dynamic landscape of education in South Africa. In 2017 she was honoured with the annual institutional award for teaching excellence and she also represented her university at the national level for this award.
In 2023 she won the institutional award for best community service project. She feels very strongly about the role of mentoring for both students and colleagues and leads several projects in this regard.
Her research focuses on the expectations and experiences of novice teachers about the emotional realities of their chosen profession. The daily challenges teachers experience, are at times so overwhelming that they lose their passion and burn out. It is Prof Botha’s heart’s desire to provide educators with the practical advice to re-align their reality with their vocation.
Prof Botha has already had more than 25 publications in accredited journals, books and textbooks and has guided several Master’s and Doctorate students. She co-authored Die Ritme van jou Roeping with Lynette Beer to incorporate the different temperaments of both teachers and learners.
Alicia Keyser
Seedlings
Alicia resides in Pretoria with 25 years of corporate experience in the Treasury and Project Finance environment. She’s been actively involved in charity work for decades.
She is involved with Christmas Wish List projects. Her mission is to make dreams come true and people, especially children, realise that they are not forgotten, but that God cares for them, regardless of their circumstances.
Observing the self-destructive cycle in poverty-stricken communities, her passion for working with children evolved. Being a happily married mother herself and observing the development of the new generation, her focus has intensified towards the development of children’s coping skills.
The wise words of Christine Caine resonate with her heart: “When our identity is secure in Christ, we can live free from the approval of others.” There is no social hierarchy in God’s eyes. Children of all walks of life need Christ.
By establishing a strong and undeniable identity in Christ, we can unshackle children from peer pressure and the desperation which drives them to devastating decisions. Her deepest wish to capacitate youngsters to make good decisions has led her to Seedlings, which creates a platform to make a difference.
Seedlings undoubtedly needs arms and hands to make an impact, and she hopes that people sharing the same passion will get involved in whatever small or big way, to break the chains of poverty, lawlessness, misery and moments of weakness where good people make bad decisions.
She strongly believes that if we can help youngsters reach 25 without having regrets, they are more likely to have a solid adult life, make positive contributions to society and be capable of nurturing healthy relationships and raising well-grounded future generations.
Kaelyn Keyser
Seedlings
Kaelyn is the youngest member of the team and is the daughter of Alicia and David, and the godchild of Lynette. She grew up surrounded by various community upliftment programmes undertaken by her mother in support of charity initiatives.
Kaelyn often overheard discussions on how to make a positive impact on children and her input is especially valuable, being a teenager herself. Although sport is her passion, this teenager has a big heart for others.
Seedlings was born out of a shared passion for God’s Word and compassion for people. Kaelyn started her own projects involving her sport mates to make a difference. Having a Blue temperament, her creativity, goal-orientation and involvement is an asset and a blessing to the Seedlings team.
Urma Coetzer
Seedlings
Urma became involved with Seedlings since its inception. She has been married to Willie for 15 years and their bustling family consists of 5 children, 3 children-in-law and 10 grandchildren. Urma’s loving heart, however, still has space left for children of the four-legged kind, and her dogs are pampered and adored.
Since retiring, they moved from Gauteng to the winelands, a move that brings them much joy. She does not believe in sitting still, and her adventurous soul loves to travel – something she and Willie now get to do to their hearts’ content. They enjoy meeting new people and learning more about different cultures.
One of Urma’s most beloved quotes comes from the pen of Oscar Wilde: “The smallest act of kindness is worth more than the grandest intention.” These words kindle her passion to help families, especially children.
She is involved with the work done by the Andrew Murray Children’s Home in Wellington as well as school projects in the area. The assistance includes feeding schemes, gifting of groceries and sanitary products and arranging special trips and outings.
It is her dream to share her joy and blessings with others through her involvement with Seedlings. Urma believes that, regardless a person's temperament, it is our calling to show God to people in the way we care for them – mind, body and soul.
Myndert Bloem
Pastoral Counsellor – Individuals, families, schools
Myndert studied psychology at North-West University, Potchefstroom and has a private practice as a pastoral counsellor in Pretoria. After attending one of Lynette Beer’s presentations, he became hooked on the Four Colour Temperament Model!
His temperament is Yellow/Red, and he is married to Marinda, who is Green/Blue. In essence, they are almost each other’s opposite, which makes for a very challenging partnership. However, they make it work and have done so for more than 30 years by understanding and accepting each other’s temperament.
Their son is Green/Yellow and their daughter is a Blue/Red princess … In the Bloem household, the bright Yellow Myndert, therefore, can easily feel misunderstood, but since combining his knowledge of the Four Colour Temperament Model with his own skill set, peace and harmony reign supreme in this happy family.
After his studies, Myndert felt that the field of psychology does not truly answer all of life’s questions. He only found his true answer when, at the age of 39, he renewed his Christian faith and focused on relationships.
He left his job as a broker and followed his true vocation: evangelism and counselling. He does counselling literally every day and this provides him with a sense of fulfilment as he knows that this is his true calling.
Counselling also makes him excited about life as he sees how people become connected with God and consequently heal their other relationships. He uses Lynette Beer’s insights into temperaments to speak into each person’s personality and to provide advice and help accordingly.
Alongside his private practice for individuals and families, he is involved at a school in Meyerton for two days per week as per their request. Yet, he still finds time to share his unique brand of therapy with Lynette Beer Media.
Myndert also has a passion for missionary work and lived in Madagascar for a while to pursue this calling full-time. He is still committed to Madagascar and is the driving force behind bringing the joy of the Four Colour Temperament Model to our neighbours in this country.
Nadia Scrooby
Certified Presenter
Exuberant, amiable, sparkling, vivacious, and enthusiastic. These are but a few of the words that describe Nadia and her love of life and people. In her own words, she has been put together with joy. It is this joy and zest for life that she wants to share with a broken world.
Nadia holds a degree in Drama from the University of Pretoria and a Post Graduate Certificate in Education from the University of South Africa. She boasts an impressive span of over 20 years in education and has been actively involved in the world of performing arts and public speaking for over two decades. She was an actress as well as a stage director for a while.
Her deeply caring heart nudged her to become a certified life coach in 2018, and she focuses on personal development and parenting, especially through workshops. She also writes articles for parenting magazines and co-authored a published book, So jonk as wat jy dink.
Nadia has been married to Raymond for almost two decades, a relationship which stated ass friends in primary school. He is as Red as she is Yellow, and they both enjoy learning from each other and exploring the similarities in these two extroverted temperaments. They are the proud parents of two highly talented daughters.
